Technology
Some publishers estimate that Google's Search Generative Experience could cut referral traffic by 20% to 40% if the final version resembles recent iterations (Wall Street Journal)
Wall Street Journal:
Some publishers estimate that Google’s Search Generative Experience could cut referral traffic by 20% to 40% if the final version resembles recent iterations — Tech giant’s AI-powered search product is being tested on roughly 10 million users; publishers rely on Google for traffic and see a gathering storm
