BringTheMoves: FIFA World Cup players encourage kids to exercise

    • Fans challenge players to bring the moves when they score in Qatar
    • Joint campaign launched by FIFA, WHO and MoPH Qatar.
    • WHO Goodwill Ambassadors Alisson Becker from Brazil and Didier Drogba support the campaign

    FIFA and the World Health Organization, in partnership with Qatar’s Ministry of Public Health (MoPH), and the Supreme Committee for Delivery and Legacy(SC), launched the #BringTheMoves Challenge. This challenge encourages players at FIFA World Cup 2022(tm), to take on the challenges posted by fans around the world and encourages youngsters to #BeActive.

    Gianni Infantino, President FIFA, stated: “We are aware of the detrimental effects on children’s health that a lack exercise can have. Football can use the large platform of the FIFA World Cup to communicate this message in an exciting and engaging manner.

    “This challenge not just unites children with their heroes, but also uses the most digital-ever World Cup for the message that all of us need to be active. It drives awareness to parents about the importance of 60 minutes of exercise per day for children. However, this is not the case for all adolescents.

    Children around the world are asking FIFA World Cup 2022(tm) players to show their support by sharing a video on social media using the hashtag #BringTheMoves.

    Former Cote d’Ivoire striker Didier Droga is now a WHO Goodwill Ambassador.

    Drogba stated that being active has many benefits, especially for children as they grow and develop physically, mentally, and socially. Being active is good for your mind and body – both mental and physical.

    Alisson Becker Goalkeeper is also a WHO Goodwill ambassador and will be visiting Qatar with Brazil. He knows how important it is to be in peak physical condition. He hopes to make the FIFA World Cup(tm), the focal point, to encourage young people to get more active and #BringTheMoves.

    The Liverpool goalkeeper said, “I support the Bring the Moves Challenge because I believe that kids must be active.” They need to be active to ensure their future. They can also be inspired by us, as football players. If we can have some fun and get them moving a bit, then we will be happy.

    Children are encouraged to download GenMove, an app that uses artificial intelligence to motivate them to exercise daily during the FIFA World Cup. The launch of Season 1 of GenMove by Her Excellency Dr Hanan Mohammed Al Kuwari (Minister of Public Health for Qatar) and Dr Tedros Adhanom Ghebreyesus (Women’s Health Director General), will take place on 19 November at the Walk the Talk: Health for All Challenge in Qatar.

    Dr Tedros stated that “Football and music are the best ingredients to get people moving for their health.” “The WHO’s partnership with FIFA, Qatar Ministry of Public Health and the Bring The Moves Challenge aims to connect World Cup stars with young people around the world to encourage people to get more active for better health.

    #BringTheMoves, a joint collaboration between FIFA and WHO, Qatar’s Ministry of Public Health and WHO, aims to harness the power of soccer to promote and protect health for all. This will then create a blueprint to protect and promote health at mass gatherings that can be shared with IOC and other sporting organisations.


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