Stellantis’ vision: Simple, relevant, useful technology
Stellantis is “completely refreshing and rebuilding” its software systems, focusing on what kind of experiences customers are seeking because there is “too much friction between our customers and the tech in cars today,” Tavares said.
“Software is enabling us to push past the expected and render the status quo obsolete,” Tavares said. “We need to create innovation that addresses our human aspirations.”
The Synthesis cockpit embodies Stellantis’ goal of presenting technology that is useful. It uses three upcoming Stellantis tech platforms — STLA Smart Cockpit, STLA Brain and STLA AutoDrive — which the company calls “advanced technology for real life.”
Stellantis Chief Software Officer Yves Bonne- font said the CES floor was packed with ideas that are great individually, but he was wary of the potential for motorists to become overwhelmed with features that take awhile to learn.
Bonnefont said the Stellantis mission to simplify is not easy, so the company is making a concerted effort to understand consumers and get their feedback earlier in development.