Barra silent on Twitter since Elon Musk’s takeover

Twitter is a complicated place for automakers because Musk also runs Tesla Inc. (the largest maker of EVs). GM plans to make all its vehicles electric by 2035. Other companies are also working on battery-powered vehicles. Musk’s Twitter pullback gives companies the time they need to evaluate content standards, advertising, and customer data.

“With a competitor controlling the platform, it is important for us to ensure that our advertising strategies can be safely managed,” GM stated via email. It described Twitter as “just one channel” for sharing information, and stated that it will “choose which channels and platforms are most effective at any given moment.”

Barra’s absence from Twitter was not addressed by the company. However, the CEO is still active on social media like LinkedIn. He posted a year-in review missive on Nov. 10 talking about GM’s all-electric future.

Barra’s CEO, R.J. Scaringe Rivian Automotive In , last tweeted Oct. 27, and has been silent since. Rivian declined comment.

GM said it wouldn’t hold a Twitter blackout and would continue to engage with customers. GM President Mark Reuss and the BrightDrop electric van business of GM have continued to tweet. Cruise is also GM’s controlling stake.

Kyle Vogt (the CEO of self-driving company) posted a recent announcement that it would be offering robotaxi rides in San Francisco during the day. Aaron McLear, a spokesperson for Cruise, said that the company finds Twitter an effective way to communicate with people and the tech community.

Other industry leaders and major carmakers are also tweeting, including Jim Farley, Ford Motor Co. CEO.

Since Musk’s takeover, the platform has been used by Toyota Motor Corp. and Honda Motor Co. as well as Nissan Motor Co. and BMW AG.


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